Blogging can be a great tool in your marketing arsenal. There are several reasons why you should start blogging, but you can read my other blog on that. If you’re here, I’m guessing you’ve been convinced, and you’re ready to start blogging.
Where do you start? I often dive in headfirst and just start learning as I go, but, I firmly believe with blogging, you need to stop and think about it for a few minutes first.
Here are a few easy tips and prompts that will make your blogging more streamlined and effective. After all, what’s the point of spending precious time doing something that isn’t going to add any value to your business?
Where is your blog going to go?
This bit is essential! It’s futile writing blogs if no one can find them. Your options here are you have a website that you can add a blog section to, or you could write them as articles on LinkedIn.
One great benefit to writing blogs is it helps your SEO by adding new, original, relevant content to your website so I’d always advocate posting blogs to your website. That’s not to say that you can’t post them on LinkedIn too.
Top tip! Leave some time between posting them on your social media feeds and on your website.
Make a plan to start blogging
Now you know where your blogs are going to go make a plan. This can cover:
- Why you’re blogging
- What you want to be known for
- Who your audience is
- How often you’re going to post
It doesn’t have to be complicated, having a touchpoint you can refer back to will help evaluate whether you’re getting any return from your blogs.
What topics are you going to start blogging about?
Blogging can be a great way to position yourself as an expert. To do that, and also to support your website’s SEO, you want to create pillars of content. That’s basically a fancy way of saying your blogs all want to be on a similar topic. For instance, if you’re an accountant then you might blog on:
- How to track your expenses
- Top 8 things accountants wish you did
- Key financial deadlines not to miss
- Best mobile banking apps
- Does your business need to register for VAT?
- 7 secret tax-deductible expenses you didn’t know about
See what I mean? You don’t want the keywords in your blog to compete with your main website so make your blogs more diverse and use them to support and build on your main content!
Think about your headlines
Never judge a book by its cover…….we all know that’s a lie! All books are judged by if not their cover then their title. The same goes for blogs. If your audience is searching for the answer to a question, they’ll get a list of results which will be quickly scanned. Your headline is your chance to get their attention. Take your time, think about a few options and choose carefully.
Top tip! Write your headline last once you know exactly what your blog is going to say.
Make your content go further
We’ve already talked about posting your blog on your social media feeds in its entirety but have you thought about breaking up your blogs? If you have 7 steps then use each step as an individual post. You can even refer back to your blog driving more traffic to your website. Chunking up blog posts is a great way to get the most from your content while saving you time.
The key to successful blogs is consistency. It’s unlikely you’ll post one blog and be inundated with leads. It’s also unlikely that you’ll post one blog and your website will skyrocket to the top of the rankings. I can’t stress enough how important consistency is.
So keep going, keep posting, keep writing.
Top tip! If you can post your blogs at the same time/day/frequency. If you’re going to post monthly then post the same day each month. If you’re going to post weekly post the same day and time each week. You get the idea.
Once you get into it, blog writing can be a fun release and a great way to add personality to your business. It might take you some time to find your groove but keep going, it really will be worth it!
Don’t forget though if you and blogs aren’t friends then you can bring in outside help. You don’t have to do everything yourself! If you’re a B2B business owner that is looking to use blogs consistently drop me a message and let’s see how I can help you.